Registration Centre

Marketing

For registration enquiries please contact:
Deanna Bator
Mail to: deanna.bator@cesa.catholic.edu.au
Phone: (08) 8301 6863

Upcoming events

    • 08 Mar 2023
    • 9:00 AM - 4:30 PM
    • CEO Conference Centre Room 7 & 8
    • 59
    Register
    Is your school promoting itself effectively? Are your marketing strategies working? 

    This conference is for any person with responsibility for marketing and communications at a Catholic school.

    Program will include:

    • Optional pre-conference breakfast from 7.30am
    • Excellent guest speakers
    • Workshops
    • Ideas and info sharing across schools.

    Conference Cost: $125 per person

    Optional Breakfast Cost: $25 per person

    Please register by 01 March 2023

    Following your registration you will receive an invitation to book the optional breakfast and select conference workshops.

    See conference program for more details.

    For further information please contact deanna.bator@cesa.catholic.edu.au  or p: 83016863.


     

     

     

    • 22 Jun 2023
    • 8:30 AM - 12:00 PM
    • CEO Conference Centre Room 7
    • 5
    Register

    This hands-on media training workshop will help prepare school principals for media interviews.

    Topics covered will include:

    • ·        What makes news? How to help your school make headlines
    • ·        Interview techniques and preparation  
    • ·        Crisis management – what to do when things go pear-shaped!
    • ·        On-camera (TV) performances
    • ·        Radio news and talkback

    This session will suit principals in schools or senior CEO staff who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

    The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

    Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

    HOST

    SHANNON SHORT

    Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

    FACILITATORS

    CHRIS RANN

    Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

    RON KANDELAARS

    Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

    COST

    $250 per person


    For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.

     

     

     

    • 01 Aug 2023
    • 9:30 AM - 1:00 PM
    • Room 6
    • 16
    Register

    This half day workshop will help you plan for, manage and film your own school videos. 

    Please note: This is not a hands-on, step-by-step workshop in video editing

    Topics covered will include:

    • Video concepts and how to develop your story ideas
    • Identifying video content in your school
    • How to write your video storyboards
    • How to plan the logistics for your video shoot
    • How to run the video shoot
    • How to produce your video 
    • How to get the most value out of it on your various platforms

    Video is proving to be the most powerful form of marketing and PR for many organisations, including schools. Nothing sells better than showing the life of your school to current families and prospective parents.

    And video production is more than just filming and editing. The best videos start with a story that reflects your values and end with a wide reach to many people on many platforms.

    This half-day session will take you through video development:

    • Developing ideas for your videos that could be filmed internally
    • Planning and filming at your school to ensure you capture the right story and footage
    • Running a professional video shoot yourself
    • Strategies to get the most out of your video on your various platforms.

    While this workshop will greatly help schools without a video budget, it will also provide assistance

    to other schools in working better with outside agencies that provide video services.

    You'll be working with David Rawlings who has 30 years’ experience in developing prospectuses for business, non-profits and schools, and 15 years’ experience working with CESA and helping schools to communicate with prospective parents and families.

     COST:  $125 per school

    Contact Deanna Bator 83016863 for further information.

    Deanna.bator@cesa.catholic.edu.au

     

     

     

    • 14 Sep 2023
    • 9:30 AM - 12:30 PM
    • Room 7
    • 14
    Register

    Your school's prospectus can be the first - and only - chance your school has of making a lasting impression.  Prospective parents choose the schools they wish to visit based on how you present yourself to them.

    So what is in your prospectus and is it doing the best job it can in selling your school?

    In this online working session, we will have a look at what's in your school's prospectus (and marketing material), identify what should or could be in there and give you some ideas on how you could improve it.  We’ll look at how the pandemic has affected how people consume information, and how your school can respond to it.

    There will be an opportunities to brainstorm with others (or your own school team if more than one of you attends) in a way that will enhance the messages you provide at an important time in the decision-making

    You'll be working with David Rawlings who has 30 years’ experience in developing prospectuses for business, non-profits and schools, and 15 years’ experience working with CESA and helping schools to communicate with prospective parents and families.

    COST:  $125 per school


    Optional Coaching Session

    An extra hour of one-on-one coaching is available for your school. In that hour, held online, you will receive personalised input, ideas and feedback on your prospectus, and ask any questions that are specific to your school, the way you produce your prospectus or distribute it.

    The cost of this coaching session is not included in the registration cost of your workshop and can be booked on the day with David Rawlings if required - more details are available from Deanna Bator at CESA.


    Contact Deanna Bator 83016863 for further information.

    Deanna.bator@cesa.catholic.edu.au

     

     

     

    • 26 Oct 2023
    • 8:30 AM - 12:00 PM
    • CEO Conference Centre Room 6
    • 7
    Register

    This hands-on media training workshop will help prepare school principals for media interviews.

    Topics covered will include:

    • ·        What makes news? How to help your school make headlines
    • ·        Interview techniques and preparation  
    • ·        Crisis management – what to do when things go pear-shaped!
    • ·        On-camera (TV) performances
    • ·        Radio news and talkback

    This session will suit principals in schools or senior CEO staff who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

    The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

    Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

    HOST

    SHANNON SHORT

    Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

    FACILITATORS

    CHRIS RANN

    Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

    RON KANDELAARS

    Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

    COST

    $250 per person


    For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.

     

     

     

Past events

19 Dec 2022 Developing An Integrated Communications and Marketing Strategy
05 Dec 2022 Developing an Integrated Communications and Marketing Strategy
02 Nov 2022 Parent Engagement Evening - Get off that computer now! - presented by Catholic School Parents SA (CSPSA)
20 Sep 2022 Parent Engagement Evening - Anxiety and Worry in Children and Teenagers - Presented by Catholic School Parents SA
15 Sep 2022 Update your prospectus
14 Sep 2022 Media Training
01 Sep 2022 Newsroom Training for CESA Websites (One-on-one sessions)
02 Aug 2022 Communications & Marketing Network Session Topic: Ideas and Inspiration
16 Jun 2022 Newsroom Training for CESA Websites (One-on-one sessions)
07 Jun 2022 Create a New and Effective School Website (one-on-one sessions)
24 Mar 2022 SESSION DEFERRED Creating an Integrated Digital Campaign (For Rural & Regional Schools Only)
21 Mar 2022 SESSION DEFERRED Developing your Communications and Marketing Strategy
15 Mar 2022 SESSION DEFERRED - Communications & Marketing Network Session Topic: Tours, Open Days and a Virtual Experience
10 Mar 2022 Newsroom Training for CESA Websites (One-on-one sessions)
17 Feb 2022 Media Training for Principals
17 Jun 2021 Update your prospectus
26 May 2021 Newsroom Training for CESA Websites (One-on-one sessions)
11 May 2021 Media Training for Principals
25 Mar 2021 Developing your Communications and Marketing Strategy
11 Mar 2021 Newsroom Training for CESA Websites (One-on-one sessions)
22 Feb 2021 Media Training for Principals
20 Aug 2020 Create a new effective school website
20 Aug 2020 Website One-on-One Training
22 Jun 2020 Create a new effective school website
22 Jun 2020 Website One-on-One Training
10 Jun 2020 Media Training for Principals
26 May 2020 Website One-on-One Training
26 May 2020 Create a new effective school website
14 May 2020 Update your prospectus
17 Mar 2020 Media Training for Principals
12 Mar 2020 Website One-on-One Training
12 Mar 2020 Create a new effective school website
02 Mar 2020 Communications and Marketing Conference
12 Feb 2020 Website One-on-One Training
12 Feb 2020 Create a new effective school website
15 Aug 2019 Update your prospectus
27 Jun 2019 Create a new effective school website
12 Jun 2019 Media Training for Principals
28 May 2019 Making the most of Google Analytics & Google My Business
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
03 Apr 2019 Media Training for Principals
21 Mar 2019 Create a new effective school website
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-one
13 Feb 2019 CESA Communications Conference
06 Aug 2018 Updating your School Prospectus
26 Jul 2018 Early Adopter Group Case Study Presentation: A CESA experience of Year 7 Transition
18 Jun 2018 How to Produce Engaging eNewsletters
07 Jun 2018 Facebook Advanced 2: Getting Results from Advertising
07 Jun 2018 Facebook Advanced 1: Events and Facebook Tips
24 May 2018 Responsive Website Development Project
09 May 2018 Home, Family and Community Engagement - Shared Ideas Forum
15 Mar 2018 Facebook for Beginners: Launching a Facebook Page
08 Mar 2018 Responsive Website Development Project
31 Aug 2017 Responsive Website Development Project
03 Aug 2017 Update your prospectus
30 May 2017 Responsive Website Development Project
23 May 2017 Green Screen Video Package - Training and 45 minute shoot at CESA
09 Mar 2017 Social Media - Half-a-year's Facebook posts in half-a-day
21 Feb 2017 Responsive Website Development Project
22 Nov 2016 Marketing and Communications Planning for Schools
16 Aug 2016 Responsive Website Development Project
14 Jun 2016 Responsive Website Development Project
31 May 2016 Green Screen Video Package - Training and 45 minute shoot at CESA
08 Mar 2016 Responsive Website Development Project
01 Mar 2016 Marketing and Communications Planning for Schools
01 Mar 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
26 Nov 2015 Social Media - Half-a-year's Facebook posts in half-a-day
27 Oct 2015 Social Media - Half-a-year's Facebook posts in half-a-day
14 Aug 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Aug 2015 Developing Your Schools Responsive Website
26 May 2015 Workshop: Ideas Blitz: Building your Community through Social Media
31 Mar 2015 Developing Your Schools Responsive Website
24 Mar 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Nov 2014 Developing your School's Social Media Policy & Strategy
27 Aug 2014 Developing your School's Social Media Policy & Strategy
17 Jun 2014 Developing your School's Social Media Policy & Strategy
07 Nov 2013 Taking your Social Media to the Next Level
04 Nov 2013 Social Media Workshop for Beginners
22 Oct 2013 Social Media Workshop for School Leaders
15 Aug 2013 Planning your School's Website
06 Jun 2013 Planning your School's Website
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