Your school's prospectus can be the first - and only - chance your school has of making a lasting impression. Prospective parents choose the schools they wish to visit based on how you present yourself to them.
So what is in your prospectus and is it doing the best job it can in selling your school?
In this working session, we will have a look at what's in your school's prospectus (and marketing material), identify what should or could be in there and give you some ideas on how you could improve it. We’ll look at how the pandemic has affected how people consume information, and how your school can respond to it.
There will be an opportunities to brainstorm with others (or your own school team if more than one of you attends) in a way that will enhance the messages you provide at an important time in the decision-making
You'll be working with David Rawlings who has 30 years’ experience in developing prospectuses for business, non-profits and schools, and 15 years’ experience working with CESA and helping schools to communicate with prospective parents and families.
COST: $125 per school
Optional Coaching Session
An extra hour of one-on-one coaching is available for your school. In that hour, held online, you will receive personalised input, ideas and feedback on your prospectus, and ask any questions that are specific to your school, the way you produce your prospectus or distribute it.
The cost of this coaching session is not included in the registration cost of your workshop and can be booked on the day with David Rawlings if required.