Registration Centre

Marketing

For registration enquiries please contact:
Deanna Bator
Mail to: deanna.bator@cesa.catholic.edu.au
Phone: (08) 8301 6863

Upcoming events

    • 14 May 2020
    • 9:00 AM - 12:00 PM
    • CEO Conference Centre Room 6
    • 23
    Register

    Your school's prospectus is often the first - and only - chance your school has of making a lasting impression.  Prospective parents choose the schools they wish to visit based on how you present yourself to them.

    So what is in your prospectus and is it doing the best job it can in selling your school?

    In this working session, we will have a look at what's in your school's prospectus (and marketing material), identify what should or could be in there and give you some ideas on how you could improve it.  Many schools simply update their prospectus by revising dates or noting fee increases - we'll go beyond that into looking at what you offer to your prospective families when they visit your website or call the school. 

    You'll be working with David Rawlings who has 10 years experience working with CESA and and helping schools to communicate with prospective parents and families.

     

    COST:  $60 per person including morning tea

    Contact Deanna Bator 83016863

    Deanna.bator@cesa.catholic.edu.au

     

     

     

    • 26 May 2020
    • Room Room 8, CEO Conference Centre, 116 George Street, Thebarton
    • 2
    Register

    Our one-on-one personalised training sessions for schools who have, or are developing a CESA/Boylen website. 

    Come prepared for a 1.5 hour session with a list of questions and we will assist you in a hands on working session, tailored to your needs.

    You may wish to be assisted with:

    • The preparation and distribution of electronic newsletters
    • How to edit text, replace images, add pages to your website
    • Refreshing your skills in the webtemplate system
    • Trouble-shooting   

    Cost:  Free

    Time:  We will contact you to confirm a suitable time.

    This session is for anyone responsible for managing your CESA/Boylen website.  It is applicable to schools who have websites that are:

    • Responsive or non-responsive
    • Live or preparing for launch
    • New sites or older sites that need a refresh

    For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     



     

    • 26 May 2020
    • Room 8 Conference Centre, 116 George Street, Thebarton
    • 1
    Register

    Schools promote themselves in an increasingly competitive market and the ability to view your website on all mobile and desktop devices is essential (and that is what a responsive website enables).

    Your school website and online presence are potentially the widest means of engaging with current and potential school families and the wider community.

    The key messages, imagery and tone of your website should reflect your school's strategic direction and are, more often than not, driven by the school principal.  This practical 1.5 hour session guides the principal (and an additional staff member who will project manage the project) through the process of developing and launching a responsive website.

    Project Overview:

    Website Functionality & Design Options

    Exploring your Objectives

    Knowing your Audience

    Improving your Content

    Understanding your Branding

    Planning your Website Redevelopment

    Cost: Free

    Time:  We will contact you with a suitable time slot.

    The basic all-inclusive cost for the development of your new website will be $3500.00.

     For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     

    • 10 Jun 2020
    • 8:30 AM - 12:00 PM
    • CEO Conference Centre Room 6
    • 0
    Registration is closed

    This hands-on media training workshop will help prepare school principals for media interviews.

    Topics covered will include:

    • ·        What makes news? How to help your school make headlines
    • ·        Interview techniques and preparation  
    • ·        Crisis management – what to do when things go pear-shaped!
    • ·        On-camera (TV) performances
    • ·        Radio news and talkback

    This session will suit principals in schools who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

    The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

    Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

    HOST

    SHANNON SHORT

    Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

    FACILITATORS

    CHRIS RANN

    Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

    RON KANDELAARS

    Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

    COST:  $250 per person 

    For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.

     

     

     

    • 22 Jun 2020
    • Room Room 8, CEO Conference Centre, 116 George Street, Thebarton
    • 2
    Register

    Our one-on-one personalised training sessions for schools who have, or are developing a CESA/Boylen website. 

    Come prepared for a 1.5 hour session with a list of questions and we will assist you in a hands on working session, tailored to your needs.

    You may wish to be assisted with:

    • The preparation and distribution of electronic newsletters
    • How to edit text, replace images, add pages to your website
    • Refreshing your skills in the webtemplate system
    • Trouble-shooting   

    Cost:  Free

    Time:  We will contact you to confirm a suitable time.

    This session is for anyone responsible for managing your CESA/Boylen website.  It is applicable to schools who have websites that are:

    • Responsive or non-responsive
    • Live or preparing for launch
    • New sites or older sites that need a refresh

    For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     



     

    • 22 Jun 2020
    • Room 8 Conference Centre, 116 George Street, Thebarton
    • 2
    Register

    Schools promote themselves in an increasingly competitive market and the ability to view your website on all mobile and desktop devices is essential (and that is what a responsive website enables).

    Your school website and online presence are potentially the widest means of engaging with current and potential school families and the wider community.

    The key messages, imagery and tone of your website should reflect your school's strategic direction and are, more often than not, driven by the school principal.  This practical 1.5 hour session guides the principal (and an additional staff member who will project manage the project) through the process of developing and launching a responsive website.

    Project Overview:

    Website Functionality & Design Options

    Exploring your Objectives

    Knowing your Audience

    Improving your Content

    Understanding your Branding

    Planning your Website Redevelopment

    Cost: Free

    Time:  We will contact you with a suitable time slot.

    The basic all-inclusive cost for the development of your new website will be $3500.00.

     For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     

    • 20 Aug 2020
    • Boardroom 116 George Street, Thebarton
    • 2
    Register

    Schools promote themselves in an increasingly competitive market and the ability to view your website on all mobile and desktop devices is essential (and that is what a responsive website enables).

    Your school website and online presence are potentially the widest means of engaging with current and potential school families and the wider community.

    The key messages, imagery and tone of your website should reflect your school's strategic direction and are, more often than not, driven by the school principal.  This practical 1.5 hour session guides the principal (and an additional staff member who will project manage the project) through the process of developing and launching a responsive website.

    Project Overview:

    Website Functionality & Design Options

    Exploring your Objectives

    Knowing your Audience

    Improving your Content

    Understanding your Branding

    Planning your Website Redevelopment

    Cost: Free

    Time:  We will contact you with a suitable time slot.

    The basic all-inclusive cost for the development of your new website will be $3500.00.

     For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     

    • 20 Aug 2020
    • Boardroom, CEO 116 George Street, Thebarton
    • 2
    Register

    Our one-on-one personalised training sessions for schools who have, or are developing a CESA/Boylen website. 

    Come prepared for a 1.5 hour session with a list of questions and we will assist you in a hands on working session, tailored to your needs.

    You may wish to be assisted with:

    • The preparation and distribution of electronic newsletters
    • How to edit text, replace images, add pages to your website
    • Refreshing your skills in the webtemplate system
    • Trouble-shooting   

    Cost:  Free

    Time:  We will contact you to confirm a suitable time.

    This session is for anyone responsible for managing your CESA/Boylen website.  It is applicable to schools who have websites that are:

    • Responsive or non-responsive
    • Live or preparing for launch
    • New sites or older sites that need a refresh

    For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     



     

Past events

17 Mar 2020 Media Training for Principals
12 Mar 2020 Create a new effective school website
12 Mar 2020 Website One-on-One Training
02 Mar 2020 Communications and Marketing Conference
12 Feb 2020 Create a new effective school website
12 Feb 2020 Website One-on-One Training
15 Aug 2019 Update your prospectus
27 Jun 2019 Create a new effective school website
12 Jun 2019 Media Training for Principals
28 May 2019 Making the most of Google Analytics & Google My Business
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
03 Apr 2019 Media Training for Principals
21 Mar 2019 Create a new effective school website
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-one
13 Feb 2019 CESA Communications Conference
06 Aug 2018 Updating your School Prospectus
26 Jul 2018 Early Adopter Group Case Study Presentation: A CESA experience of Year 7 Transition
18 Jun 2018 How to Produce Engaging eNewsletters
07 Jun 2018 Facebook Advanced 2: Getting Results from Advertising
07 Jun 2018 Facebook Advanced 1: Events and Facebook Tips
24 May 2018 Responsive Website Development Project
09 May 2018 Home, Family and Community Engagement - Shared Ideas Forum
15 Mar 2018 Facebook for Beginners: Launching a Facebook Page
08 Mar 2018 Responsive Website Development Project
31 Aug 2017 Responsive Website Development Project
03 Aug 2017 Update your prospectus
30 May 2017 Responsive Website Development Project
23 May 2017 Green Screen Video Package - Training and 45 minute shoot at CESA
09 Mar 2017 Social Media - Half-a-year's Facebook posts in half-a-day
21 Feb 2017 Responsive Website Development Project
22 Nov 2016 Marketing and Communications Planning for Schools
16 Aug 2016 Responsive Website Development Project
14 Jun 2016 Responsive Website Development Project
31 May 2016 Green Screen Video Package - Training and 45 minute shoot at CESA
08 Mar 2016 Responsive Website Development Project
01 Mar 2016 Marketing and Communications Planning for Schools
01 Mar 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
26 Nov 2015 Social Media - Half-a-year's Facebook posts in half-a-day
27 Oct 2015 Social Media - Half-a-year's Facebook posts in half-a-day
14 Aug 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Aug 2015 Developing Your Schools Responsive Website
26 May 2015 Workshop: Ideas Blitz: Building your Community through Social Media
31 Mar 2015 Developing Your Schools Responsive Website
24 Mar 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Nov 2014 Developing your School's Social Media Policy & Strategy
27 Aug 2014 Developing your School's Social Media Policy & Strategy
17 Jun 2014 Developing your School's Social Media Policy & Strategy
07 Nov 2013 Taking your Social Media to the Next Level
04 Nov 2013 Social Media Workshop for Beginners
22 Oct 2013 Social Media Workshop for School Leaders
15 Aug 2013 Planning your School's Website
06 Jun 2013 Planning your School's Website
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