Registration Centre

Marketing

For registration enquiries please contact:
Deanna Bator
Mail to: deanna.bator@cesa.catholic.edu.au
Phone: (08) 8301 6863

Upcoming events

    • 17 Feb 2022
    • 8:30 AM - 12:00 PM
    • CEO Conference Centre Room 6
    • 7
    Register

    This hands-on media training workshop will help prepare school principals for media interviews.

    Topics covered will include:

    • ·        What makes news? How to help your school make headlines
    • ·        Interview techniques and preparation  
    • ·        Crisis management – what to do when things go pear-shaped!
    • ·        On-camera (TV) performances
    • ·        Radio news and talkback

    This session will suit principals in schools who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

    The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

    Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

    HOST

    SHANNON SHORT

    Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

    FACILITATORS

    CHRIS RANN

    Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

    RON KANDELAARS

    Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

    COST:  $250 per person


    For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.

     

     

     

    • 10 Mar 2022
    • CEO 116 George Street, Thebarton
    • 2
    Register

    For schools who have a  CESA/Boylen responsive website, new Newsroom functionality is available to use for your electronic newsletters… and it’s fab!

    Attend a 1.5 hour one-on-one  training session to learn the ins and outs of this module and produce your next eNewsletter within the session.

    Preview the newsroom here - Mary MacKillop College: Latest Newsletter

    The vibrant and interactive newsroom module has the ability to display photo galleries, video content, tri blocks, web forms, event registration, key dates listings, pdf printing and more.

    Please bring along the texts and photo files for your latest or upcoming newsletter in an electronic format.

    Cost:  No Charge

    Time:  To book your 1.5 hour time slot, please contact Deanna Bator on 8301 6863 or deanna.bator@cesa.catholic.edu.au

    For more information: To find out more, please contact Siobhan Evans on 83016857 or
    siobhan.evans@cesa.catholic.edu.au


     



     

    • 15 Mar 2022
    • 9:00 AM - 11:00 AM
    • CEO Conference Centre Room 6
    • 16
    Register

    A good tour is much more than a walk around your classrooms. Come along and explore with your colleagues:

    • ·         WHAT - What makes a good tour?
    • ·         WHEN – When are tours held? During or after school? Weekdays or weekends?
    • ·         HOW – How do you promote your events to get maximum engagement?
    • ·         WHY – Why do you do what you do? What insights can you share with other schools?

    And most importantly – how do you follow up and maximise enrolments?

    This session will also explore the different touchpoints and how to ensure you’re always on message when it comes to engaging with potential school families.

    Presenter: Shannon Short

    Arrive at 9.00am for a coffee and a 9.30 start.

    This session is also available on teams for rural schools.

    Cost:    No Charge

    Contact: Deanna Bator 8301 6863  Deanna.bator@cesa.catholic.edu.au


     

     

    • 21 Mar 2022
    • 9:30 AM - 4:00 PM
    • CEO Conference Centre Room 7
    • 17
    Register

    Session details

    This session will help you to develop a short and long term Marketing and Communications strategy for your school.  You will be provided with a number of practical tools to help you:

    •          undertake a communications audit
    •          benchmark your activities against best practice
    •          define your goals
    •          assess your tactics
    • ·        develop an implementation plan

    We will consider the role of current stakeholders - staff, school families, old scholars - as well as focusing on your external audience - potential employees and pathway educational partners.

    The session will include:

    •          Getting the balance right - how does a school choose its communications tactics?
    •          The importance of brand – how do you ensure consistency and cut-through?
    • ·        Measuring success - how do you know what is effective strategy?
    • ·        Integration - how you can leverage off CESA's Raising Hearts and Minds Campaign

    Participants will have the opportunity to benchmark against best practice and share ideas with other colleagues.

    Presenter:  Shannon Short, Communications and Public Relations Manager, Catholic Education SA.

    Shannon has extensive experience in developing and implementing communications plans across the not-for-profit sector.

    Cost:    No Charge

    This session is available face to face only.

    Contact: Deanna Bator 8301 6863  Deanna.bator@cesa.catholic.edu.au


     

     

    • 24 Mar 2022
    • 9:30 AM - 11:00 AM
    Register

    This session will help you create an integrated digital marketing campaign using social media and other forms of digital marketing to direct people to your website and then to a tour. 

    The session will include:

    • Understanding the marketing mix: how does digital marketing integrate into other marketing activities
    • Setting up a campaign: how to set up an integrated campaign, regardless of your budget
    • Evaluation: how to evaluate your campaign and identify learnings for next time
    • A case study of an integrated campaign.

    Presenter: Courtney Garfoot, Marketing and Communications Officer, Catholic Education SA

     This session is only available on teams and is perfect for rural schools.

    Cost: No Charge

    Contact Deanna Bator 83016863 for further information

    Deanna.bator@cesa.catholic.edu.au

     

     

     

    • 18 May 2022
    • 8:30 AM - 12:00 PM
    • CEO Conference Centre Room 6
    • 7
    Register

    This hands-on media training workshop will help prepare school principals for media interviews.

    Topics covered will include:

    • ·        What makes news? How to help your school make headlines
    • ·        Interview techniques and preparation  
    • ·        Crisis management – what to do when things go pear-shaped!
    • ·        On-camera (TV) performances
    • ·        Radio news and talkback

    This session will suit principals in schools who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

    The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

    Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

    HOST

    SHANNON SHORT

    Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

    FACILITATORS

    CHRIS RANN

    Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

    RON KANDELAARS

    Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

    COST:  $250 per person


    For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.

     

     

     

    • 07 Jun 2022
    • Room 6 CEO Conference Centre
    • 3
    Register

    Schools promote themselves in an increasingly competitive market and the ability to view your website on all mobile and desktop devices is essential (and that is what a responsive website enables).

    Your school website and online presence are potentially the widest means of engaging with current and potential school families and the wider community.

    The key messages, imagery and tone of your website should reflect your school's strategic direction and are, more often than not, driven by the school principal.  This practical 2 hour session guides the principal (and an additional staff member who will project manage the project) through the process of developing and launching a responsive website.

    Project Overview:

    Website Functionality & Design Options

    Exploring your Objectives

    Knowing your Audience

    Improving your Content

    Understanding your Branding

    Planning your Website Redevelopment

    Cost: No Charge

    Time:  We will contact you with a suitable time slot.

    The basic all-inclusive cost for the development of your new website will be $3500.00.

     For more information contact: 

    Siobhan Evans  on 8301 6857 or siobhan.evans@cesa.catholic.edu.au

     

    • 16 Jun 2022
    • CEO 116 George Street, Thebarton
    • 3
    Register

    For schools who have a  CESA/Boylen responsive website, new Newsroom functionality is available to use for your electronic newsletters… and it’s fab!

    Attend a 1.5 hour one-on-one  training session to learn the ins and outs of this module and produce your next eNewsletter within the session.

    Preview the newsroom here - Mary MacKillop College: Latest Newsletter

    The vibrant and interactive newsroom module has the ability to display photo galleries, video content, tri blocks, web forms, event registration, key dates listings, pdf printing and more.

    Please bring along the texts and photo files for your latest or upcoming newsletter in an electronic format.

    Cost:  No Charge

    Time:  To book your 1.5 hour time slot, please contact Deanna Bator on 8301 6863 or deanna.bator@cesa.catholic.edu.au

    For more information: To find out more, please contact Siobhan Evans on 83016857 or
    siobhan.evans@cesa.catholic.edu.au


     



     

    • 23 Jun 2022
    • 9:00 AM - 11:00 AM
    • CEO Conference Centre Room 7
    • 16
    Register

    This session will go through how to write a marketing report, what the School Board and Leadership want to see and what tools are available to help you.

    The session will include:

    • How to find the data you’re looking for
    • What the analytics mean
    • Examples of marketing reports

    Presenter: Courtney Garfoot, Marketing and Communications Officer, Catholic Education SA

    Arrive at 9.00am for a coffee and a 9.30 start.

    This session is also available on teams for rural schools.

    Cost:    No Charge

    Contact: Deanna Bator 8301 6863  Deanna.bator@cesa.catholic.edu.au


     

     

    • 02 Aug 2022
    • 9:00 AM - 11:00 AM
    • CEO Conference Centre Room 6
    • 18
    Register

    Join us for a fun inspo session unpacking a variety of campaigns, including a short ‘show and tell’.

    Presenter: Courtney Garfoot, Marketing and Communications Officer, Catholic Education SA


    Arrive at 9.00am for a coffee and a 9.30 start.

    This session is also available on teams for rural schools.

    Cost:    No Charge

    Contact: Deanna Bator 8301 6863  Deanna.bator@cesa.catholic.edu.au


     

     

    • 01 Sep 2022
    • CEO 116 George Street, Thebarton
    • 3
    Register

    For schools who have a  CESA/Boylen responsive website, new Newsroom functionality is available to use for your electronic newsletters… and it’s fab!

    Attend a 1.5 hour one-on-one  training session to learn the ins and outs of this module and produce your next eNewsletter within the session.

    Preview the newsroom here - Mary MacKillop College: Latest Newsletter

    The vibrant and interactive newsroom module has the ability to display photo galleries, video content, tri blocks, web forms, event registration, key dates listings, pdf printing and more.

    Please bring along the texts and photo files for your latest or upcoming newsletter in an electronic format.

    Cost:  No Charge

    Time:  To book your 1.5 hour time slot, please contact Deanna Bator on 8301 6863 or deanna.bator@cesa.catholic.edu.au

    For more information: To find out more, please contact Siobhan Evans on 83016857 or
    siobhan.evans@cesa.catholic.edu.au


     



     

    • 15 Sep 2022
    • 9:00 AM - 12:00 PM
    • CEO Conference Centre Room 7
    • 10
    Register

    Your school's prospectus is often the first - and only - chance your school has of making a lasting impression.  Prospective parents choose the schools they wish to visit based on how you present yourself to them.

    So what is in your prospectus and is it doing the best job it can in selling your school?

    In this working session, we will have a look at what's in your school's prospectus (and marketing material), identify what should or could be in there and give you some ideas on how you could improve it.  Many schools simply update their prospectus by revising dates or noting fee increases - we'll go beyond that into looking at what you offer to your prospective families when they visit your website or call the school.

    You'll be working with David Rawlings who has 30 years experience in developing prospectuses for business, non-profits and schools, and 15 years experience working with CESA and helping schools to communicate with prospective parents and families.

     This session is only available face to face.

    COST:  $125 per school

    Contact Deanna Bator 83016863 for further information.

    Deanna.bator@cesa.catholic.edu.au

     

     

     

Past events

17 Jun 2021 Update your prospectus
26 May 2021 Newsroom Training for CESA Websites (One-on-one sessions)
11 May 2021 Media Training for Principals
25 Mar 2021 Developing your Communications and Marketing Strategy
11 Mar 2021 Newsroom Training for CESA Websites (One-on-one sessions)
22 Feb 2021 Media Training for Principals
20 Aug 2020 Create a new effective school website
20 Aug 2020 Website One-on-One Training
22 Jun 2020 Create a new effective school website
22 Jun 2020 Website One-on-One Training
10 Jun 2020 Media Training for Principals
26 May 2020 Website One-on-One Training
26 May 2020 Create a new effective school website
14 May 2020 Update your prospectus
17 Mar 2020 Media Training for Principals
12 Mar 2020 Website One-on-One Training
12 Mar 2020 Create a new effective school website
02 Mar 2020 Communications and Marketing Conference
12 Feb 2020 Website One-on-One Training
12 Feb 2020 Create a new effective school website
15 Aug 2019 Update your prospectus
27 Jun 2019 Create a new effective school website
12 Jun 2019 Media Training for Principals
28 May 2019 Making the most of Google Analytics & Google My Business
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
13 May 2019 Responsive Website One-on-One
03 Apr 2019 Media Training for Principals
21 Mar 2019 Create a new effective school website
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-One
28 Feb 2019 Responsive Website One-on-one
13 Feb 2019 CESA Communications Conference
06 Aug 2018 Updating your School Prospectus
26 Jul 2018 Early Adopter Group Case Study Presentation: A CESA experience of Year 7 Transition
18 Jun 2018 How to Produce Engaging eNewsletters
07 Jun 2018 Facebook Advanced 2: Getting Results from Advertising
07 Jun 2018 Facebook Advanced 1: Events and Facebook Tips
24 May 2018 Responsive Website Development Project
09 May 2018 Home, Family and Community Engagement - Shared Ideas Forum
15 Mar 2018 Facebook for Beginners: Launching a Facebook Page
08 Mar 2018 Responsive Website Development Project
31 Aug 2017 Responsive Website Development Project
03 Aug 2017 Update your prospectus
30 May 2017 Responsive Website Development Project
23 May 2017 Green Screen Video Package - Training and 45 minute shoot at CESA
09 Mar 2017 Social Media - Half-a-year's Facebook posts in half-a-day
21 Feb 2017 Responsive Website Development Project
22 Nov 2016 Marketing and Communications Planning for Schools
16 Aug 2016 Responsive Website Development Project
14 Jun 2016 Responsive Website Development Project
31 May 2016 Green Screen Video Package - Training and 45 minute shoot at CESA
08 Mar 2016 Responsive Website Development Project
01 Mar 2016 Marketing and Communications Planning for Schools
01 Mar 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
17 Feb 2016 Marketing and Communications Planning for Schools
26 Nov 2015 Social Media - Half-a-year's Facebook posts in half-a-day
27 Oct 2015 Social Media - Half-a-year's Facebook posts in half-a-day
14 Aug 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Aug 2015 Developing Your Schools Responsive Website
26 May 2015 Workshop: Ideas Blitz: Building your Community through Social Media
31 Mar 2015 Developing Your Schools Responsive Website
24 Mar 2015 Workshop: Ideas Blitz: Building your Community through Social Media
06 Nov 2014 Developing your School's Social Media Policy & Strategy
27 Aug 2014 Developing your School's Social Media Policy & Strategy
17 Jun 2014 Developing your School's Social Media Policy & Strategy
07 Nov 2013 Taking your Social Media to the Next Level
04 Nov 2013 Social Media Workshop for Beginners
22 Oct 2013 Social Media Workshop for School Leaders
15 Aug 2013 Planning your School's Website
06 Jun 2013 Planning your School's Website
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