Registration Centre

Marketing and Communications Planning for Schools

  • 17 Feb 2016
  • 3:00 PM - 4:30 PM
  • CEO Conference Centre Room 6
  • 11


  • Develop your school's Marketing and Communications Plan. This is applicable to Principals and a staff member who particularly supports Marketing and Communications at your school/college.

Registration is closed

Session details

This session is being offered to help you to develop short and long term Marketing and Communications plans for your school.  We will provide you with a Marketing and Communications Planning Framework and discuss auditing and planning which aligns with the Continuous Improvement Framework for Catholic Schools (CIF) and the Strategy for Leading Catholic Education to New Levels of Excellence.

We will consider the role of current stakeholders - staff, school families, old scholars as well as focusing on your external audience: potential employees and pathway educational partners.

The session will include:

  • Getting the balance right - how does a school choose its communications tactics?
  • Measuring success - how do you know what is effective strategy?
  • Integration - how do we leverage off CESA's new communications strategy?
Who should attend the session:
  • The principal (or key senior leader)
  • a staff member who supports marketing and communications.

Shannon Short, Communications and Public Relations Manager and Veronica McCaffrey, Senior Education Adviser: Communications.

If you have already attended a CESA Schools Marketing and Planning session as part of the pilot program in 2014 or a session in 2015 you need not attend.

Contact Deanna Bator with any registration queries.
8301 6863




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