Session details

This session will help you to develop a short and long term Marketing and Communications strategy for your school.  You will be provided with a number of practical tools to help you:

•          undertake a communications audit
•          benchmark your activities against best practice
•          define your goals
•          assess your tactics
• ·        develop an implementation plan

We will consider the role of current stakeholders - staff, school families, old scholars - as well as focusing on your external audience - potential employees and pathway educational partners.

The session will include:

•          Getting the balance right - how does a school choose its communications tactics?
•          The importance of brand – how do you ensure consistency and cut-through?
• ·        Measuring success - how do you know what is effective strategy?
• ·        Integration - how you can leverage off CESA's Raising Hearts and Minds Campaign

Participants will have the opportunity to benchmark against best practice and share ideas with other colleagues.

Presenter:  Shannon Short, Communications and Public Relations Manager, Catholic Education SA.

Shannon has extensive experience in developing and implementing communications plans across the not-for-profit sector.

Cost:    No Charge

This session is available face to face only.

Contact: Deanna Bator 8301 6863  Deanna.bator@cesa.catholic.edu.au