This hands-on media training workshop will help prepare school principals for media interviews.

Topics covered will include:

• ·        What makes news? How to help your school make headlines
• ·        Interview techniques and preparation  
• ·        Crisis management – what to do when things go pear-shaped!
• ·        On-camera (TV) performances
• ·        Radio news and talkback

This session will suit principals in schools or senior CEO staff who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

The session will be led by Chris Rann and Ron Kanelaars. Chris has a distinguished career in journalism in Australia and overseas including roles with the ABC, BBC and CBS News.  Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff.  Both have extensive experience as media trainers.

Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

HOST

SHANNON SHORT

Shannon Short, Communications and PR Manager, CESA, will host the session and provide insights into media management in schools.

FACILITATORS

CHRIS RANN

Chris founded Rann Communication in 1983 after a distinguished career in journalism in Australia and overseas including roles with the Australian Broadcasting Corporation, BBC in the UK and CBS News (US). He has a strong understanding of the needs and interests of governments and the business sector, and is recognised nationally for his crisis management skills and ability to provide calm, sound and professional strategic media advice.   Chris has had a 15 year+ association with the Catholic Church community in SA.

RON KANDELAARS

Ron has worked in a variety of media roles over the past 30 years, including as ABC TV’s SA political correspondent and Chief of Staff. He wrote and produced Channel 9’s successful travel program Postcards for more than ten years. Ron has also worked as a senior reporter with several commercial newsrooms in Adelaide, and as a public relations consultant. He has conducted media training courses for a variety of corporate and government clients in Australia and overseas for more than 20 years.

COST

$250 per person

For further information please contact shannon.short@cesa.catholic.edu.au  or p: 83016863.