How parents search for schools is changing.  Come along and learn how to make sure your school shows up. 

Artificial Intelligence is rapidly reshaping how people find and evaluate information, and school discovery is no exception. This workshop will be led by Matt Williamson from Digital Marketing Adelaide, who brings deep expertise in AI and how it’s influencing decision-making in our key audiences - particularly the Gen Y families we primarily target in our school marketing.

Parents aren’t just searching on Google anymore. Tools like ChatGPT and Gemini are now shaping how families explore school options and make enrolment decisions. This workshop explains how Artificial Intelligence (AI) Optimisation helps your school appear in AI search results, what information AI looks for and the simple steps you can take to increase visibility and enquiries.

Cost:  $80 per person

Please contact janelle.zajaczkowski@cesa.catholic.edu.au with any questions.