Registration Centre

How to plan, manage and film videos on a shoestring budget

  • 01 Aug 2023
  • 9:30 AM - 1:00 PM
  • Room 6
  • 16



This half day workshop will help you plan for, manage and film your own school videos. 

Please note: This is not a hands-on, step-by-step workshop in video editing

Topics covered will include:

  • Video concepts and how to develop your story ideas
  • Identifying video content in your school
  • How to write your video storyboards
  • How to plan the logistics for your video shoot
  • How to run the video shoot
  • How to produce your video 
  • How to get the most value out of it on your various platforms

Video is proving to be the most powerful form of marketing and PR for many organisations, including schools. Nothing sells better than showing the life of your school to current families and prospective parents.

And video production is more than just filming and editing. The best videos start with a story that reflects your values and end with a wide reach to many people on many platforms.

This half-day session will take you through video development:

  • Developing ideas for your videos that could be filmed internally
  • Planning and filming at your school to ensure you capture the right story and footage
  • Running a professional video shoot yourself
  • Strategies to get the most out of your video on your various platforms.

While this workshop will greatly help schools without a video budget, it will also provide assistance

to other schools in working better with outside agencies that provide video services.

You'll be working with David Rawlings who has 30 years’ experience in developing prospectuses for business, non-profits and schools, and 15 years’ experience working with CESA and helping schools to communicate with prospective parents and families.

 COST:  $125 per school

Contact Deanna Bator 83016863 for further information.




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