Write it right: Crafting Engaging Copy for schools (25 Aug 2026)

Tue, 25 Aug 2026 00:00:00 GMT

Strong copy can change how people think, feel and act - let’s explore how to create it.

We’re thrilled to have Katheryn Korczak join us from Nation to facilitate this focused 2-hour workshop! Following her keynote at the 2025 Communications and Marketing Connect Conference, Katheryn will guide participants through the essentials of creating copy that captures attention and drives results.

This session will cover:

· Crafting compelling headlines.
· The importance of brand voice.
· Creating effective calls to action for campaigns.
· Adapting copy for different mediums, such as web and social.

The workshop will include group interaction, real-world examples, and plenty of time for questions, giving you the chance to learn from others, and get guidance on your own copy challenges. If you are looking to elevate your storytelling and campaigns, this workshop will give you practical tips and techniques to create copy that truly engages your audience.

Don't miss out - limited places available!

Cost: $120 per person

Please email questions to janelle.zajaczkowski@cesa.catholic.edu.au

Media Training for Principals (02 Sep 2026)

Tue, 01 Sep 2026 23:30:00 GMT

This hands-on media training workshop will help prepare school principals for media interviews.

Topics covered will include:

What makes news? How to help your school make headlines
Interview techniques and preparation
Crisis management – what to do when things go pear-shaped!
On-camera (TV) performances
Radio news and talkback

This session will suit principals in schools or senior CEO staff who pro-actively seek media coverage and will prepare any principal for a crisis situation where media comment is required.

Places are limited to seven participants per session (This ensures all participants get to experience a live interview and receive a digital recording of their interview).

Host Lisa Reichstein, Communications and Marketing Manager, CESA, will host the session and provide insights into media management in schools.

Cost: $250 per participant

For further information please contact lisa.reichstein@cesa.catholic.edu.au .

CESA Registration Centre upcoming events

Write it right: Crafting Engaging Copy for schools (25 Aug 2026)

Media Training for Principals (02 Sep 2026)